Community Relations

All over the world online word-of-mouth is becoming a lever that influences consumers more and more, not only because it is a constantly consulted font of information, but also because it is considered as increasingly reliable. The majority of consumers trust the recommendations of their acquaintances and are conditioned by them more than by advertising messages.
Over the years, Competence has developed solid experience in the planning and development of community relations activities, from the conception and creation of related portals to the management of relations with influences and members of the online community.

With the objective of promoting the presence and the reputation of brands on the main social networks, Competence handles:
  • the mapping of key communities for a brand
  • conception and definition of community management plans
  • creation, launch and management of online dialogue platforms
  • creation of informative portals